Identity manual · Internal

What we use, and only that.

One wordmark. One device. One blue. If a mark is on this page, it is in production. If it is not on this page, it does not exist.

IThe wordmark
sundayfawn
Family
Spectral
All-roman. No italic split.
Weight
400 / 500
500 at xs–sm so hairlines survive.
Tracking
−0.004 → −0.014em
Negative across md → xl.

The word does the work. Three invisible moves: an optical y/f kern that closes the triangular hole so it reads as one word; a negative display tracking that tightens the set; and a trailing period — sundayfawn. — declarative. Real text in CSS. Never PNG.

IIThe press device
Build
Single solid silhouette
One SVG path. fillRule=evenodd.
Production
Foil · deboss · embroidery
No strokes, filters, opacity, or hairlines.
Inheritance
currentColor only
Auto-swaps to a heavier favicon variant ≤24px.

The Heritage Crest. Two horns sharing a saddle, with the wordmark's period knocked out of the centre. Aries left, tighter. Taurus right, broader. Surface read: a crest, a book gutter, a cradle.

IIICeremonial lockup & daily colophon
sundayfawn
MMXXVI
Lockup · ceremonial seal
sundayfawnMMXXVI
Colophon · daily sign-off
IVPalette
Cream
--cream
The page. The canvas. Never white.
Paper
--paper
Cards, wells, modals. A shade above cream.
Ink Navy
--ink-navy
Body-weight near-black. Type, UI chrome.
Midnight
--midnight
The brand blue. Accent only — CTAs, italics, active states.

One blue. One ink. Cream beneath everything. Midnight is never used as a flat fill — only as the single emphatic note on a page.

VType system
Aa
Spectral · wordmark
--font-wordmark
Aa
Fraunces · editorial body
--font-display
Aa
Inter · UI
--font-sans
VISignature motion
The page-turn. One gesture.

A single sheet lifting from the right and falling forward. Used between every onboarding chapter, between book spreads, and on the reveal. One motion language for the whole product. Class: .page-turn.

VIIHard rules
  • · No emoji in brand contexts. The press device is the symbol.
  • · Midnight is an accent. Never a flat fill.
  • · The wordmark is real text in CSS. Never an image.
  • · The press device renders in currentColor. No filters, opacity, or hairlines.
  • · The product is silent. Only the page-turn whispers.
  • · Every screen gets a sentence, not a label.
VIIIDownloads — the actual marks

The exact production geometry — the same path that ships in the favicon, the header, and the foil die. Pick a variant, pick a format.

Press device · the icon
Wordmark · the name
sundayfawn

SVG embeds the Spectral webfont via Google Fonts. For print, outline the text in your tool of choice.

Lockup · the ceremonial seal
sundayfawn. MMXXVI